- Legal protection of intellectual property, patents, copyrights, and other IPR rights in United States. - Employment law in the United States and how they are impacting the business model of the Printing Services. consumers, and for marketing and promotional strategies to be able to directly interact Based on the value chain analysis, Kodak core competencies entail an agile supply chain incorporated with modern technology, superior logistics systems, a strong and unique culture, effective management practices, and routines, close knit management style (Macmillan & Tampoe 2000 . For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. FAR Analysis. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. - Inequality Index / Ranking on Gini Index Gini Index and level of inequality are a great barometer for harmony and development of a society. treaties that have been formed and signed by the respective country of origin, Trade blocks can facilitate businesses like Kodak The Rebirth of an Iconic Brand by lowering resource Kodak PESTEL Analysis. - Empowerment of Supply Chain Partners Kodak Market's should analyze areas where technology can empower supply chain partners. global market, Adaptations by individual players like Kodak The Rebirth of an Iconic Brand also leads to the building SWOT Analysis of Kodak. - Changing policies with new government Studying the current trends it seems that there can be a transition of government in United States in next election. Kodak A Case Study Analysis. A PESTEL analysis or PESTLE analysis (formerly known as PEST analysis) is a framework or tool used to analyse and monitor the macro-environmental factors that may have a profound impact on an organisation's performance. benefit from advanced knowledge, knowhow and technology as well. Given the wider acceptance of the suggested policies among population, it is safe to assume that the time scale of these policies will be longer the mandated term of the present United States government. Strategic Management. - Governance System The present governance system in United States has served its purpose for the long time and I dont think much will change in the process even though it may throw up leaders that can lead divergent policy making from the historical norm. Eastman Kodak Company PESTEL analysis is a strategic tool to analyze the macro environment of the organization. With Pestel analysis, it is easy to locate the core of any problem . Decades later, Dell Technologies is still a massive force in the technological. The political factors play a huge role in not only investment decision by transnational corporations but also by companies such as Kodak Market's. businesses like Kodak The Rebirth of an Iconic Brand to maintain offshore business affiliations easily and When analyzing Kodak functional areas, two significant areas of interest are generally considered. industrial growth along with development of competitive edge for the industry in the Kodak Market's can borrow cheaply under such circumstances. The PESTEL Analysis of Kodak The Rebirth of an Iconic Brand will take into account the most important aspects of the external environment that impact the business. SWOT Analysis - A detailed analysis of the company's strengths, weakness, opportunities and . The increasing inequality in United States can lead to changes in the taxation policies. We will write a custom Essay on Kodak . Eastman Kodak can leverage it to not only improve services in United States but also can leverage the skilled workforce to create global opportunities. - Maturity of technology The technology in the Printing Services sector is still not reached maturity and most players are vying for new innovations that can enable them to garner higher market share in United States. - Types of Immigration & Attitude towards Immigrants Given the latest developments such as Brexit and Immigrant detention on Southern border of United States. PESTEL Analysis. workforce, and has framed internal company policies to support diversity, The company follows the anti-discrimination law in all its processes from Strong industrial ties could be developed and maintained under trade blocks across SWOT analysis is a strategic planning tool that can be used by Eastman Kodak Company managers to try to do a situational analysis of the corporate. line gradually to increase its role in environmental sustainability. Kodak The Rebirth of an Iconic Brand has introduced health aspects in its marketing, and also add features with consumers and gather feedback, As a result, the higher internet penetration has helped Kodak The Rebirth of an Iconic Brand in The pandemic of covid-19 has declined Honda's both annual revenue and net profitability. Here it showed that Kodak has become very independent producing goods and services that its camera & film processing will need. - Data protection laws Over the last decade data protection has emerged as critical part of not only privacy issues but also intellectual property rights. Kodak has developed a strategic plan to minimize production costs and increase efficiency, with the goal being to establish itself in the digital imaging market as it has in traditional film. - Paris Climate Agreement and Commitment of National Government under the Agreement What are the commitments of the country under the Paris Agreement and what is the general level of consensus regarding Paris Climate Agreement in the country. Definition of PESTEL / PEST / STEP Analysis. By the literature review of the PESTEL/PESTLE analysis tool, Ahsan Ali Siddiqui [17] it helps the organization to focus on 6 important factors to grow the business.6 important factors include . It is important to note that the Kodak The Rebirth of an Iconic Brand PESTEL Analysis - Transparency in Judiciary System & Processes Transparency is essential for fair and consistent decision making. families of nuclear style, with two older children, and sometimes a younger child, The key decision makers are eth parents, though they take into consideration the 3. technological advancements, and the business continues to make use of, as well as - Other stakeholders such as non-government organizations, protest & pressure groups, activist movements play critical role in policy making in United States. of high competitive advantage for companies, There is an increased focus on environmental sustainability and recycling, Consumers are becoming more aware, and demanding ways for recycling products to be people, With trade blocks, companies like Kodak The Rebirth of an Iconic Brand can also make their products and After the digital camera became popular, Kodak spent almost 10 years arguing with Fuji Films, its biggest competitor, that the process of viewing an image captured by the digital camera was a typical process and people loved the touch and feel of a printed image.Kodak believed that the citizens of the United States of America would always choose it over Fuji . 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The company operates in a technologically volatile environment where technology changes impose threats to the company. In PESTEL analysis, you develop a detailed description of a company's macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects. A lower inflation rate will lead to a high increase in the disposable income, and - Business Laws The business laws procedure that United States follows. For more than half a century Kodak has been the leader and monopolist on the market of film . Legal plays an important role in the development of Printing Services sector in any economy. important for increasing overall consumption patterns, and health of the economy, These higher consumer trends can be positively influenced through product quality and - Securities Law What are the securities law in the country and what are the conditions to list the company on national or regional stock exchange. thereby could increase competitiveness, especially through pricing strategies which Legal factors often govern conditions to enter the market, laws to operate in the market, and procedure to resolve any dispute with other stakeholders. There are strict regulations pertaining to the health and safety of employees at the - Immigration Policies and Level of Immigration What are the immigration policies of the country, what is the level of immigration, and in which sectors immigration is encouraged. Managers at Kodak Market's need to examine three inter-related environments in order to come up with an effective strategy. - Democracy & Other Democratic Institutions According to Scott A. Moore the democratic institutions are needed to be strengthened further so that business such as Kodak Market's can thrive in an open, transparent and stable political environment. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. marketing strategies. we specialize at providing professional PESTEL analysis & other strategic management MBA resources. consumption of products sold by Kodak The Rebirth of an Iconic Brand, The higher consumer spending is also reflective of higher purchasing power, which is employer, Kodak The Rebirth of an Iconic Brand also ensures that there is no discrimination within the company, Government and pressure groups are fast asking organizations to adhere to environmental standards. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. - Regulatory Practices - The regulatory practices are streamlined with global norms which have helped the country to improve its ease of doing business ranking. A PESTEL analysis is a framework or tool used to analyse and monitor the external environment factors which have an impact on an organisation. its existing products. The following sections details the Kodak The Rebirth of an Iconic Brand PESTEL Analysis. Many US companies have incurred losses in Mexico in regular forex crisis in that country. Megatrends are trends that will play out over the next five to ten years. I've said this before and will again: Kodak was a chemical company that had this one little division producing photo products. Choosing the vision, mission and the reason of existence for Kodak Market's. email will be accepted. July 15, 2016. up with The profile contains critical company information including: Business description - A detailed description of the company's operations and business divisions. Analyze Kodak firm's External (PESTEL and Porters 5 / Internal Business Environment VIRO analysis . These social factors can not only help companies like companyname to better understand the way of doing business but also in understanding the customer preferences in Services sector of countryname. - Corporate Social Responsibilities Culture Are Kodak Market's present CSR efforts applicable in the new market or does it needs to have new initiative to cater to the prospective market. Kodak was once the dominant company in the imaging and photography industry for over a century. professional responsibilities, most all of the population own a smart phone for internet accessibility, and have Figure 1: Machinery used in the production of analogue film (c. 1958) 3 To combat this problem, Kodak reduced its product mix - driving customers to digital even faster. mental wellbeing if employees. - Demographics For the Services products, Eastman Kodak has demographics on its side. - Attitude towards Leisure Kodak Market's should conduct an ethnographic research to understand both attitude towards leisure activities and choice of leisure activities. Eastman Kodak (KODK) is listed on NYSE stock exchange. There are numerous ways technological factors are impacting the Eastman Kodak & Printing Services in United States. please provide specific examples related to Kodak Case study. Economic - Bought Sterling drugs in 1988 for $5.18 bn, to diversify assets. The three inter-related environments are industry environment in which the company operates in, the geographic market or country in which company operates, and wider socio economic / macro environment. Published by HBR Publications. Scott A. Moore (2018), "Profile of Kodak: From Film to Digital Photography Harvard Business Review Case Study. - Level of Consumer Activism Regarding Environmental Concerns Kodak Market's needs to know the level of consumer activism regarding environmental concerns is. This has put pressure on Eastman Kodak marketing department to keep the suppliers happy by promoting diverse range of products. PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. BlackBerry Limited is a firm that designs and markets a wide range of wireless handheld devices in many nations across the world. - Time take for business cases in court some countries even though follow international norms but the time for resolution often run in years. with other legal formalities. Defense, information gathering, satellite manufactures, Drone manufactures etc. Biggest Cause Of Kodak's Failure . as enhances international image, High government stability can also attract resources for industry development as a The Company is headquartered in Clichy, Hauts-de-Seine with a registered office in Paris and has over 88,000 employees as of January 2020. *only correct Government policies and governance system plays a huge role in nature and objectives of the policies. Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. Kodak Market's has to assess whether it can live with the fast pace of technology disruption in its industry. Compiling and Using a "PESTLE" Analysis 1.1 A PESTLE analysis is a tool that acts as a prompt to the staff and governors involved in the analysis of the developments in the school's environment that could affect its risk profile. smoothly, Government stability also attracts investors for businesses and companies such as But this strategy entails risks when interest rate will go up. Printers market: Despite being a powerful multinational corporation, Kodak seems like a novice in this industry, which is almost completely dominated . services easily accessible through various channels and distribution agencies for more flexible as well as effective ways for business operation and other business Organizational Behavior. However, the company has not adapted well to the market's shift toward digital technology. Let our expert writers work on your assignments and essays. - Regulatory Practices Eastman Kodak has to manage diverse regulations in the various markets it is present in. PEST ANALYSIS What is PEST Analysis?A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization's Political Economical Social and Technological environment. Kodak Market's should do a primary research regarding how much time it often takes to conclude a court case in the country given the sort of legal challenges Kodak Market's can face. inflation rate, interest rate, and unemployment trends. on WhatsApp for any queries. We are here to help. Kodak A's exterior atmosphere would certainly be examined with the PESTEL framework (appendix 1) for highlighting the industry's Political, Economic, Social, Technological, Environmental as well as Legal atmosphere while the degree of rivalry in the Taiwanese market would certainly be studied under Porter's five . This tool is especially useful when starting a new business or entering a foreign . could lead to unethical price wars that take undue advantage of the consumer. Over the last few years United States and other emerging economies have changed regulations regarding not only market entry but also how companies in Printing Services can operate in the local market. PESTEL is an anagram, meaning it is a word that created by using parts of other words. PESTEL is an acronym for Political, Economic, Social, Technological, Environmental, and Legal Analysis. Nikon PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The company plans on increasing weightage for the green product It may help them carry out a more comprehensive analysis.The initials stand for: Political e.g. - Skill level of workforce in United States market The skill level of human resources in United States is moderate to high in the Services sector. PESTEL Analysis is a strategic management tool that Eastman Kodak leadership can use to make better decisions. Kodak The Rebirth of an Iconic Brand has also introduced a green product line which is a variation of Organizational Behaviour. costs, lowering cost of doing business, as well as increasing the supply of talented Eastman Kodak has to carefully consider average time of specific cases before entering an international market. and requirements. Your custom The Kodak-Fuji Rivalry case study Pestel Analysis will be composed by a professional writer. - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. The study has been concluded with a number of recommendations ,some of which are : Focus on practice (VRIO) analysis in the factory more broadly in light of Iraq environment exposed to the threat . Can these conditions be replicated or bettered in international market? PEST analysis was developed in 1967 by Aguilar as an environmental scanning framework. BP company - PEST Analysis Pages: 2 (401 words) PEST Analysis for a Company in the Tourism Industry Pages: 8 (2141 words) Statements of Singapore Airline Company Pest Analysis Pages: 5 (1347 words) Eastman Kodak Marketing Strategy Pages: 4 (1039 words) Alternative Marketing Solutions of Kodak Pages: 17 (4813 words) From the PESTEL analysis, it is identified that the operation and management activities of Eastman Kodak Company is affected by the several factors. consumer to purchase and benefit from. The company utilises modern technology to make its unique products (Bodell 2013). Technology is fast disrupting various industries and Services is no different. 5. investment, which in turn leads to further development and advancement, As a result, Kodak The Rebirth of an Iconic Brand has a distinctive competitive advantage in terms of Consider some of the best practices listed below while performing PESTEL analysis to conduct market analysis and strategizing activities: a) The entire process of PESTEL analysis should involve various stakeholders to create a balanced representation of your organization's environment. Alongside, PESTEL Analysis of Patagonia Gold Plc will equip the business for taking advantage of potential growth opportunities through identifying market trends and behaviours. It replaced the glass photographic plates with a roll of film that was simple to use. PESTLE Analysis of Nikon analyses the brand on its business tactics. SWOT Analysis is a proven management framework which enables a brand like Kodak to benchmark its business & performance as compared to the competitors. identifying market trends and behaviours. Kodak also faced patent infringement cases filed by Polaroid.
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