Source: wikimedia.org. In numerous event motivation studies (see review by Li and Petrick, 2006), interests towards program, artists and atmosphere have been identified, but not the phenomenon of festival fandom per se. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. 17 No. Creating a stir: the role of word of mouth in reputation management in the context of festivals, Unraveling mechanisms of value cocreation in festivals, An examination of serious participants at the Australian Wintersun festival, The experience economy approach to festival marketing: vivid memory and attendee loyalty, Participants' benefits from visiting a food festival the case of the stavanger food festival (Gladmatfestivalen), Understanding hallmark event failure: a case study of a Swedish music festival, Participation in Leisure Activities: Changes in Cultural Participation 2017, The impact of music festival attendance on young people's psychological and social well-being, The social world and event travel career of the serious yoga devotee, The Ulysses Factor: Evaluating Visitors in Tourist Settings, Inferring travel motivation from travelers' experiences, Developing the travel career approach to tourist motivation. They dont need the grind of touring anymore. Planning of festival attendance was two-fold and tourism-oriented. 22-35. Lamont, M., Kennelly, M. and Wilson, E. (2012), Competing priorities as constraints in event travel careers, Tourism Management, Vol. Within the last decade, music festivals have grown into a major moneymaker in a competitive industry that sees hundreds of such events each year in the U.S. March 3, 2020. A majority of domestic sales unsurprisingly came from the Western region, particularly California locals. Magazines, Dolly Parton at the Newport Folk Festival, Or create a free account to access more articles, How Music Festivals Became a Massive Business in the 50 Years Since Woodstock. 16 No. In the literature review, first the history of travel and event career developments is introduced, followed by the conceptualization of musical fandom. You can only download this statistic as a Premium user. 16-26. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. 461-483. This is not essential in music festival attendance. Use is, however, only permitted with Get full access to all features within our Business Solutions. Traditionally, music is considered very important for adolescents (Schwartz and Fouts, 2003) but our study participants were adults, suggesting that for a certain group of people the meaning of music might remain high throughout their adulthood. 3, pp. The aim for using a mixed methods approach was to get a deeper understanding of the phenomena of festival fandom and festival career development. Hinterland Music Festival is a multi-day music festival held at the Avenue of the Saints Amphitheater in St. Charles, Iowa, which was first held in 2015. (2020), Ironic festival brand co-creation, Journal of Business Research, Vol. Location: Del Mar, California. SXSW FESTIVALS: FILM & COMEDY SXSW FESTIVALS 155 World Premieres . The last section connects frequent festival attendance with fandom and festival career development. Gardner, R.O. The inaugural Maha Music Festival was held on Saturday, August 29, 2009 at Lewis & Clark Landing. (March 3, 2020). 4 No. The collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), on the other hand, facilitates social interactions with strangers who have similar values and interests and with whom the sense of belonging is felt (Rihova et al., 2015). Jul 2019. Rather, the fandom meant enjoying the music, the overall performance and sense of belonging with other fans. 64-83. The purpose of the study is to compare features of career development and fandom in frequent festival attendance in the context of Finnish music festivals. Getz, D. and Patterson, I. They both contain the aspect of communality: a strong sense of being a member in a like-minded community. The strong commitment to live music and festivals in particular, as well as the meaningful connection to music, demonstrate characteristics of attachment and allegiance that are the highest levels of the Psychological Continuum Model describing the depth of fan interest (Funk and James, 2001). [Amount of festival visits 2019], available at: The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, The portable community: mobility and modernization in bluegrass festival life, Event Studies: Theory, Research and Policy for Planned Events, Event tourism: definition, evolution, and research, The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Testing the event travel career trajectory in multiple participation sports, Serious sport tourism and event travel careers, Social worlds as a framework for event and travel careers, Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Imprinting, incubation and intensification: factors contributing to fan club formation and continuance, Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Mixed methods in international business research: a value-added perspective, A model of serious leisure identification: the case of football fandom, What's my scene: festival fandom and the application of the big day out stage, Collective Emotions: Perspectives from Psychology, Philosophy, and Sociology, Serious Leisure, Participation and Experience in Tourism: Authenticity and Ritual in a Renaissance Festival, Total Festival Experience: A Mixed Methods Research Approach to Consumer Experiences in Finnish Cultural Festivals, Visitor discourses on experiences: reasons for festival success and failure, Festivaalibarometri 2018: Yleiskatsaus ja olennaisimmat muutokset 20142018 [Festival Barometer 2018: Overview and Biggest Changes in 20142018], Social sustainability in adolescents' music event attendance, Festivals in Focus: Contemporary European Case-Studies and Perspectives, Where are the hooligans? Loyalty has been a popular research subject in festival studies, and it has been mainly handled as a result of positive experience or satisfaction (Manthiou et al., 2014), not because of festival career development. Kelly, J.R., Iannone, N.E. Second, the fandom might be directed at a certain musical genre. Festivals in the UK industry outlook (2022-2027) poll Average industry growth 2022-2027: x.x lock Purchase this report or a membership to unlock the average company profit margin for this industry. daily and featuring the latest statistics from the media, Pitts, S.E. Patience, on the other hand, was needed since festival attendance involved lots of queuing and waiting. 28 No. Overall, the. Manthiou, A., Lee, S., Tang, L. and Chiang, L. (2014), The experience economy approach to festival marketing: vivid memory and attendee loyalty, Journal of Services Marketing, Vol. All the participating festivals used Facebook for the survey publicity and some of them distributed the survey link in Instagram as well. All the attendees formed a temporary festival community that was restricted by space and time. Memphis Grizzly fans attend an NBA playoff game . Additionally, socialities influence travel careers as the same interests create friendships among enthusiasts (Getz and Patterson, 2013). This relates to the event travel career progression described by Buning and Gibson (2015) and Patterson et al. Confirming these statistical findings, the interviews also proved that frequent festivalgoers actively participated in live music concerts, typically on a weekly basis, whereas one person, Pauli, attended up to 100200 concerts a year: I consume a lot of live music. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Worldwide music tour gross revenues 2011-2020, Number of music tour tickets sold worldwide 2011-2020, Leading music promoters worldwide 2020, by number of tickets sold, Highest grossing music tour each year in North America 2000-2021, Music industry revenue worldwide from 2012 to 2023 (in billion U.S. dollars), Music tour gross revenues from 2011 to 2020 worldwide (in billion U.S. dollars), Most successful music tours worldwide 2021, Most successful music tours worldwide in 2021, based on average gross revenue per show (in million U.S. dollars), Highest grossing worldwide music tours of all time 2019, Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars), Highest grossing festivals worldwide in 2019, Highest grossing festivals worldwide in 2019 (in million U.S. dollars), Number of music tour tickets sold from 2011 to 2020 worldwide (in millions), Average worldwide music tour admission price 2011-2019, Average ticket price for music tour concert admission from 2011 to 2019 worldwide (in U.S. dollars), Number of tickets sold for the highest grossing music festivals worldwide 2019, Number of tickets sold for the highest grossing music festivals worldwide in 2019 (in 1,000s), Leading music promoters worldwide in 2020, by number of tickets sold (in millions), The most successful music tours in North America in 2021, Most successful music tours in North America in 2021, based on gross revenue (in million U.S. dollars), Highest grossing music tour each year in North America from 2000 to 2021 (in million U.S. dollars), Most successful music tours in North America 2021, based on ticket sales, Most successful music tours in North America in 2021, based on ticket sales, Music sponsorship spending in North America 2010-2018, Music sponsorship spending in North America from 2010 to 2018 (in billion U.S. dollars), Canada: total music market revenue 2011-2020, Total music market revenue in Canada from 2011 to 2020 (in million Canadian dollars), Countries with the smallest music product sales per capita worldwide 2018, Countries with the smallest music product sales per capita worldwide in 2018 (in U.S. dollars)*, Quarterly spending of U.S. household on plays, theater, opera, and concerts 2013-2021, Average quarterly expenditure on plays, theater, opera, and concerts per consumer unit in the United States from 2013 to 2021 (in U.S. dollars), Share of parents taking children to a live music event U.S. 2018. 25 No. You need a Statista Account for unlimited access. Currently, you are using a shared account. With a record attendance of 470,000, the Essence Music Festival welcomed the likes of Mariah Carey, Diana Ross, John Legend, Snoop Dogg, The Roots, Solange, and Janelle Mone in recent years (to name only a few). 423-441. Relaxation and stress relief are typical short-term effects of festival attendance but the awareness of the meaning of social practices in frequent festival attendance can lead to long-lasting well-being impacts; since, for instance, new friendships formed at festivals are long-term social investments. Currently, you are using a shared account. 251-268. 29 No. 0000002158 00000 n The serious nature of festival participation has been noted as loyal visitors return year after year to the same festival and sense a kind of ownership of the festival in question (Kim, 2004). industries; and "Economy and Society", which In fan culture, there might be a certain code of conduct to be followed. more active and less active sport event participants in Getz and Andersson, 2020). Besides Pori Jazz, many of the iconic rhythm music festivals were established in a five-year period in the late 1960s and early 1970s in the middle of festival fever in Northern Europe (Klaic, 2014), such as Ruisrock (founded in 1970) in the city of Turku and Ilosaarirock (founded in 1971) in the city of Joensuu (Luonila and Kinnunen, 2019). 9 No. 1, pp. Month Held: September. Nonetheless, its approximately two million visitors in 2019 granted it a sizable margin to the roughly 750,000 festival fans visiting Polish Pol'and'Rock festival in 2019. Tjora, A. (Australia Council for the Arts, 2010; Australian Bureau of Statistics, 2007). Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Funk, D.C. and James, J. The difference was statistically significant (2=8.77, p=0.003). And alongside their rise in popularity, hundreds of smaller, niche or genre-specific festivals have flourished. 16 No. Look up music festival near me, and youre likely to find one within at least a few hours drive. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). Patterson, I., Getz, D. and Gubb, K. (2016), The social world and event travel career of the serious yoga devotee, Leisure Studies, Vol. 4, pp. Show publisher information When it comes to attendance figures for 2019, the race for the top spot has been surprisingly close. The practice is present, for instance, in football fan clubs where violators of the rules might even be punished (Jones, 2000; Kossakowski, 2017). Then they heard us speaking [Finnish] and we got acquainted since we let them into our camp. 485-501. 3 No. As a Premium user you get access to background information and details about the release of this statistic. This is done mainly by social practices that are related to bonding, bridging, sense of community and sense of belonging. 4, pp. Smith, W.G. They were selected to find specific characteristics that are included in such a high frequency of festival attendance. 6, pp. This action might justify the festival's existence by empowered legitimacy through frequent festivalgoers' subjective contribution to the production (see Luonila et al., 2019), and foster attendance motivation among new festival audiences. The number of interviews was quite low. As streaming becomes one of the most popular ways to listen to music, sales of tickets and merchandise make up the bulk of fans expenditures on music. (2000), A model of serious leisure identification: the case of football fandom, Leisure Studies, Vol. In this context, it is natural that a special emphasis is on performance and achieving better results. Quinn, B. and Wilks, L. (2016), Linking social capital, cultural capital and heterotopia at the folk festival, Journal of Comparative Research in Anthropology and Sociology, Vol. Secondly, planning took place a few days before the festival by packing enough but not too much and making a schedule of the performances to be followed. Coachella, one of the most popular festivals in the country, grossed $114.6 million in 2017, setting a major record for the first recurring festival franchise to earn more than $100 million. All Rights Reserved. (2006), A review of festival and event motivation studies, Event Management, Vol. Antti Honkanen is Director of the Multidimensional Tourism Institute (University of Lapland). They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. See Figure 2 for concert attendances per attendee type. A 2019 Deloitte survey of millennialsa group that makes up at least 45% of the 32 million people who attend music festivalsfinds that most value experiences: 57% of respondents said they prioritized travel and seeing the world over owning a home. At the personal level, emotions and identity building are the most important aspects (Hill, 2016), whereas the collective level embodies social (shared) identity, demonstrated in a sense of unity and belonging with other fans (Cavicchi, 1998; Reysen et al., 2017). Communality and the sense of belonging built by festival attendees was a major building block for both fandom and career development; it was related to participation motives where the social atmosphere of festivals played an important role. 97-113. Future of the arts festivals: do the views of managers and attendees match? The lineup was headlined by Dashboard Confessional and G. Love & Special Sauce, and included Big Head Todd and the Monsters, Serena Ryder, Army Navy and The Appleseed Cast. Not all the festivalgoers become frequent attendees. If you are an admin, please authenticate by logging in again. Strategically, frequent festivalgoers should be considered as crucial stakeholders, who might mobilize the co-creation of a sense of community or festival brand. Business Solutions including all features. Pupil attendance stats began in September 2022 and past releases are available on explore education statistics. Are you interested in testing our business solutions? 16-20. The Statista "Chart of the Day", made available Some fans travel long distances to see their idol in concerts and festivals (Henry and Caldwell, 2007), and many music festival front row attendees are fans of the performing artist. 3, pp. A MannWhitney U-test showed that there were statistically significant differences (p0.01) in all statements' scores between the attendance frequency groups, except in the item Music often creates strong emotions in me (Table 3). But the music festivals that have achieved a cultural cache are unlikely to recede from relevance anytime soon. 1, pp. 3, pp. This leads to changes in motivations for participation, like in the event travel career, most probably towards social benefits and well-being. Luonila, M. and Johansson, T. (2015), The role of festivals and events in the regional development of cities cases of two Finnish cities, Event Management, Vol. Fan practices include the production of fan culture, like writing fan fiction and communicating on the Internet about the fan interest, as well as consumption practices like collecting items related to fandom or attending events, and travelling because of it (Bolderman and Reijnders, 2017; Duffett, 2013, 2014). Despite 2021 being far from a normal year in the music festival calendar, overall participation in attending festivals recovered to around 80% of its pre-pandemic level as just over a fifth (21%) of UK consumers attended a music festival in the year to March 2022, compared to 26% in the 12 months to May 2019. For individual content and infographics in your Corporate Design, Vroomen, L. (2002), This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, University of Warwick, Coventry. We aim to compare features of career development and fandom in frequent music festival attendance since the concepts are clearly intertwined (Figure 1) in motives and practices. You can only download this statistic as a Premium user. R(W@&!I9oOf]Oz}8QP{0voy}fs' UTo/o2O.b3R16A\vdK0|}|lgb1xMpZxoKwZ0t}V`hN56TxQ`Ir@c=mC>yNbMUR;-P-cQ8+&} +0?x 8dD*>A)2Tk5dD)a$-S-v7%B[N_g:]#$)=g& '5khc'nSoZH#B|n rE"I 6iE0|E#13}Ai\s, uFzE`ba~]H~)%2#X*b34"Qtb6Eg7Z^J#C}z%J@)' g]%NJ;U?$Aj'2:%crp + (kZm>f{JOx3Cc1yXm0^521249R"+4xIDZM Pearce, P.L. Get full access to all features within our Business Solutions. 155-178. liability for the information given being complete or correct. Majority of domestic sales unsurprisingly came from the media, Pitts, S.E all the participating used. 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